Job Announcement Creative Content Writer Job
The Creative Content Writer position is essential in supporting digital project teams, handling document preparation for client requests. This role requires a writer skilled in crafting and referencing content that aligns with the agency’s standards and enhances the company's copy offerings for clients. A strong understanding of each client’s specific messaging is vital, ensuring that each document supports the client’s unique brand voice and objectives.
Key Responsibilities
In this role, the Content Writer will manage a range of writing projects with minimal supervision, showing confidence and adaptability across various types of content. Here’s a closer look at what the job entails:
Content Development: Serving as a Content Writer, you’ll handle multiple projects that include writing and editing content such as articles, newsletters, and blog posts. These pieces often center on topics relevant to healthcare, pharmacy, digital health, specialty pharmacy, and patient adherence. The primary goal is to engage the company's consumer audience with clear, accurate, and informative content.
High-Quality Content Production: The writer is accountable for delivering well-prepared documents that meet both the company and client standards. You will work within set guidelines, following any specific instructions from clients to make sure the content meets their expectations. Whether crafting fresh copy or editing existing documents, attention to quality, accuracy, and readability is essential.
Topic Research and Story Creation: The writer will identify and develop new story ideas by staying informed on clinical research findings and healthcare news. This includes tracking current industry trends and emerging topics to keep the content both relevant and engaging. Familiarity with industry guidelines and writing standards that impact medical content is crucial to this process.
Content Review for Multiple Audiences: The role involves reviewing, editing, and refining content directed at diverse audiences, including consumers, payers, and healthcare professionals. This step is essential to ensure the content is not only accurate in terms of clinical facts but also accessible in terms of readability. Adapting content for different audiences requires adjusting tone, language, and complexity to suit each group’s needs.
Online Research and Support: As requested by the clinical review department, the writer may perform online literature searches to help support their work. This may involve gathering background information, referencing current research studies, or finding data to enrich content quality and depth.
Collaborative Writing Efforts: The writer will play an active role in group writing activities, coordinating with department members on larger content projects. This collaboration helps ensure consistency and quality across multiple pieces of content, especially for larger campaigns.
Qualifications
For this position, the ideal candidate will bring both education and experience that support a high level of expertise in content creation, particularly within healthcare and related fields.
Educational Background: A bachelor’s degree is required, with an advanced degree considered a plus, especially if it is related to healthcare, communications, or a relevant field.
Professional Experience: Candidates should have 1-2 years of content writing experience, preferably in healthcare advertising, digital marketing, or a similar field that demands specialized, consumer-oriented content. Familiarity with healthcare concepts and terminology is an asset, allowing the writer to create accurate, relevant content with ease.
Portfolio of Work: A professional copywriting portfolio, or a “spec” portfolio, is needed to demonstrate the candidate’s creative abilities. This portfolio should showcase the candidate’s skill in writing compelling content, adaptability in voice, and attention to detail.
Strong Communication Skills: The writer should have excellent oral communication and presentation skills, which are essential for discussing project needs, ideas, and adjustments with the team and clients.
Healthcare and Science Knowledge: A strong understanding of healthcare or science is necessary to effectively communicate complex ideas in simple terms. This knowledge enables the writer to create engaging and understandable content without losing accuracy.
A Day in the Life of a Creative Content Writer
As a Content Writer, you’ll start your day by checking on pending assignments and new client requests. Each project requires understanding the client’s goals, the intended audience, and the tone of voice that will resonate best. You might spend the morning brainstorming new topics based on the latest health news or clinical research, identifying angles that will engage readers and deliver value.
Throughout the day, you may dive into a variety of projects, whether it’s drafting a blog post on a recent healthcare trend, editing an article on patient adherence strategies, or preparing a newsletter update about specialty pharmacy services. Your work will require balancing accuracy with readability, making complex medical information accessible and engaging.
You’ll likely consult online resources or literature to support your writing with accurate data and references. If a topic is particularly challenging, you may collaborate with teammates or reach out to clinical experts within the company for insights. Collaboration with team members is also common for larger projects, where consistent messaging across various pieces is vital.
Towards the end of the day, you’ll review and polish your drafts, making final adjustments to ensure clarity, grammar, and a tone that is professional yet approachable. You may also meet with team members to discuss feedback and suggestions on other projects, helping to strengthen the department’s overall content quality.
Why Join Ketifa as a Creative Content Writer?
If you’re a detail-oriented writer who enjoys diving deep into topics and crafting clear, engaging content, this role offers an excellent opportunity to grow and make an impact. You’ll be part of a supportive team where your writing will help educate and inform readers, making healthcare topics accessible and relatable. This is a great position for someone passionate about using their writing skills to make a difference in the healthcare field, where accurate and reader-friendly content can have a real-world impact.
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